As a rough outline, on one side the ‘media world’ is constantly trying to stretch out to a broader population, adapting itself to diverse subcultures to get their attention, and on the other side some specific subcultures trying to find an identity, a cultural independence from popular culture, sometimes trying to escape from it or to use it for their own purposes.
I don’t know how ‘popular’ braconnage is in the
They will organize events, post stickers and posters across cities in one night or add a few words to actual commercials to change the meaning, to try and make people aware of the dangers of consumerism and dehumanization.
I’ll have to look back into it.
3 comments:
Ah, so you have some familiarity with clandestine counter-marketing; did you participate in this braconnage in France?
America has AdBusters and underground communities that do a lot of adverse marketing, revealing and questioning marketing status quo. They have a website:
www.adbusters.com
They are behind the Buy Nothing Day phenomenom as well as Turning off the TV day or something like that. It's really interesting.
At the end of the day I don't know how useful it is and how healthy it promotes their message. They are pretty destructive but I guess what do you do when an ads messages are pretty destructive?
good work this week simon. be sure to do classmate responses each week as well.
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