I find it fascinating to see how people reflect on their nature through popular culture.
Who are we? What defines us? A quantity of diverse notions about human nature is thrown at us through the media, and Cobb seems to have taken out of it a few of the main ones.
People define their identities mostly through consumerism, ideas associated with brands (or non-brands) that they buy and wear, or drive, or use.
There seems to be a general agreement that simple people, hard workers, family people and common men are more closely in touch with reality. Popular common sense and simple virtue seem to have taken almost a mysterious wisdom to them.
It is also commonly accepted that technology has a more and more important place in our world, we depend on them for more and more aspects of our lives, and the cyborg theme is a development of to what extremes this might bring us to, and the hopes, but mostly fears that come from them. However, it is interesting to see that even through these cyborg eyes, the idea of human simplicity with its weaknesses and struggles prevail again.
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