Week 10 - Monday

What stroke me in this class is the attitude of the media (the producers in that cyclical model). They claim that they are simply showing what is really going on in the consumer’s everyday life; they are reflecting what is actually happening. However, even in this documentary we can see that the contrast between actual youth life and “MTV” youth life. The boy that the marketers from MTV tried to “know” at the beginning of the documentary had nothing to do with the text, the represented youth that actually came out of the interview.

I can’t help but wonder about these marketers. Do they not realize what is going on? Do they close their eyes on what is going on or are they blind to it?

It seems they are determined to continue feeding that downward spiral. It seems like one of those desperate situations that only God can use, or make right. I feel completely helpless.