Today we approached the subject of structuralism, with the language oriented view of cultures.
Culture can be seen as working as a language, according to Saussure’s work on linguistics. Words are signifiers (a series of letters chosen arbitrarly), which are associated to a signified sense, a meaning.
The signifier + the signified create a sign. Signified, signifier and sign are not fixed and unchanging things. They are different from one language, one culture to another, and even from one person to another.
I’m not sure I understood what the point of the whole cowboy discussion was. I guess we will know more about it this Wednesday.
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