It seems media are evolving into ways that involve its audiences more and more and create more interaction with them, partly because of the evolution of technology.
Television usually has the reputation of serving political or economical values, and altogether, slowly melting the population brains into a sweet apathy all for the sake of money (a very explicit example of this can be seen here: http://youtube.com/watch?v=W_tN_NCHhSM). However it is not a one way communication media. Audiences create their own meanings from the texts provided by TV programs, and these programs are also partly created based on the expectances of their audience.
In the years to come, the audiences will certainly have a much more important influence on programs. We already see, thanks to digital technology, different media converging in ways that would not have been expected a few years ago.
1 comment:
Technology is evolving so fast that not even the producers can produce fast enough before the technology is out of date. I have to disagree that audiences create their own meaning from the texts provided from television programs. Then what is the purpose of advertising, if not to "adverse" you to their proposed meaning? But, if you're just talking about programs in general, then I do agree with you that meanings can go both ways. Supply and demand. I wonder what's going to happen when we have 3-D TV?
Post a Comment